Hotels offers and hotel facilities

France and Italy, countries of the oldest tourist tradition, present a fractional receptive structure, aimed at receiving individual tourism.

Like Giorgio Castoldi writes in the "Manual of tourist technique", Hoepli, in Italy, on one hand is favored by the continuous appearance, in big cities, of offers of big hotels, of higher category, provided with the most modern services (congress rooms with its complementary equipment, fax, internal television circuits, etc.) easily reservables from any place in the worldhosting mainly people who travel for business matters; and on the other hand when maintaining the offer of small hotels, most of the time with family administration, of lower category, those who prefer not to grow for not modifying their administration, based on the work of people motivated by the good operation of the company and willing to sacrifices that could not be requested to clerks in regular hotels. Their work is often not quantified: the entire family collaborates, from children to old men, frequently in partial way, or in very busy moments, without the need of some retribution. Therefore these hotels are able to apply affordable rates for the average tourist, for the family in vacations. They are usually able to obtain enough earnings for the entire family with hotels offers for only four or five months a year. Once the season is finished old men rest, children return to their school, the rest is in charge of maintenance, repairing, and the hotels offers to clients for the following season.

These small formats hotels, with generally seasonal operation, represent most hotels in Italy and they are the backbone of a receptive structure that doesn't adapt to the demands of big tour operators that need hotels offers of large facilities, internally reservables. For this reason Italy is not goal of lodging for big tour operators in Northern Europe, contrary to countries like Greece, and Spain. The negative aspect of this approach, for Italy, lies on the fact that, by doing so, it´s given up to a wide range of potential clients who would assure the constant floow of tourists for differentiated hotels offers, besides the traditional periods of high season. The positive aspect rests on the fact that individual clients represent greater profits to the hotels, while the tour operator client represents sure arrivals for many months in the year, satisfying the offers, but paying little and with delay. It´s not just that, big tour operators seek offers of far more hotels that usually alter the landscape and atmosphere, transforming the coasts, like it has happened in a large part of Spain, Greece, and Tunisia, in urban centers dominated by the imposing profiles of big hotels.

Changes in the hotels offers in Italy

Substantial changes in hotels offers are being witnessed in Italy. Small pensions have decreased in number because the client-type of these hotels, fundamentally families in vacations, always uses the self-catering type structures (trailer houses, rooms for rent, etc.).

Besides the growing in the offers of higher category hotels that satisfy a tourism different from the recreational one, the offers of three-star hotels that have, in Italy, an average of 39 rooms. Divorcing from the family administration, but keeping their opening for seasons. These hotels are fundamentally located in regions goal of recreational tourism: the region that more hotel offers present is the Trentino Alto Adige, the Emilia Romagna, and the Tuscan.

Why? Probably because these hotels represent the Italian answer to the demand of tour operators. These hotels are in conditions of lodging groups, allows work in longer seasons in relation to small hotels therefore coping with higher costs than what their administration implies.

Also with the demand of tour operators, these hotels are able to enlarge the traditional seasons of recreational tourism thanks to the hotels offers for congresses, manifestations, and agreements with extralaboral associations or entities of public attendance that fill facilities during low season.

In a nutshell, the situation of hotels offers in Italy can be schematized as follows:

• Hgher category hotels, of large facilities, mainly dedicated to business tourism, increase in number thanks to the growth of this sort of demand they satisfy with their hotels offers;

• Low category hotels, of small facilities, temporaries, of family administration, are still in some regions the center of hotel offers; they have the family in vacations as client-type; which decreases in number in relation to the modification of the families´demand, with strong tendency towards self-catering;

• Mediumcategory hotels grow to satisfy mainly the demand of group tourism of tour operators, of congresses organizers, of assistance entities; they are often exercises of inferior category which, growing, transform their administration, they make it more professional and less family-like, to satisfy this new demand with their hotels offers.

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